General terms and conditions
As of: August 2026
Please note: This is a translation of the German original for your convenience. Only the German version is legally binding.
Section 1 Scope, definitions
(1) These general terms and conditions (the "Terms") apply to all contracts on the use of the software-as-a-service platform "Shoploop" (the "Platform" or "Service") between MH Onlinehandel GmbH, Hauptstrasse 28, 15806 Zossen, Germany (the "Provider") and the customer.
(2) The offering is directed exclusively at entrepreneurs within the meaning of section 14 of the German Civil Code (BGB), legal entities under public law and special funds under public law. Contracts with consumers within the meaning of section 13 BGB are excluded.
(3) Deviating or supplementary terms and conditions of the customer are hereby rejected. They only become part of the contract if the Provider expressly agrees to them in writing.
Section 2 Subject matter of the contract and services
(1) The Provider makes available to the customer, over the internet, a platform for optimizing Google Shopping product data and campaigns. Depending on the package booked, the scope of functions includes in particular the optimization of product titles and descriptions, the completion of product attributes, AI-assisted image optimization, the assignment of performance labels and the provision of analyses.
(2) Optimization results are delivered through a supplementary feed registered by the customer in their Merchant Center. The Provider does not make any write changes to the customer's primary feed.
(3) No particular economic effect (e.g. changes in revenue or costs) is owed. Statements about achievable savings are non-binding empirical values.
(4) The Provider is entitled to develop the Platform further and to adapt its functions as long as the core contractual benefit is preserved.
Section 3 Conclusion of contract, trial phase
(1) The presentation of the Platform does not constitute a binding offer. The contract is concluded upon registration and activation of the customer account, or upon confirmation of the order by the Provider.
(2) The Provider may offer a free trial phase of seven (7) days. Unless the customer terminates before the trial phase ends, the usage relationship converts into a paid subscription in accordance with Section 4. This consequence is pointed out before the trial phase begins.
Section 4 Prices and payment
(1) Use takes place on a subscription basis. Unless agreed otherwise, the fee is €99 per month plus statutory VAT at the applicable rate. All prices are net prices.
(2) The fee is due in advance for the respective billing period. Payments are processed by the payment service provider Stripe. The customer ensures that a valid means of payment is on file.
(3) The Provider is entitled to adjust the fees with effect for future billing periods. Fee changes are communicated to the customer in text form at least six (6) weeks before they take effect. If the customer does not object and continues to use the Service, the change is deemed accepted; in the event of an objection, either party may terminate as of the effective date.
(4) If the customer is in default of payment, the Provider is entitled to block access to the Platform after prior notice.
Section 5 Term and termination
(1) The subscription is concluded for an indefinite period and may be terminated by either party giving one (1) day's notice to the end of the respective billing period (month), unless a different term has been agreed.
(2) The right to extraordinary termination for good cause remains unaffected.
(3) Terminations require at least text form (e.g. email) or can be declared using the function provided within the Platform.
Section 6 Availability
(1) The Provider endeavours to achieve high availability of the Platform but does not owe uninterrupted availability. Excluded in particular are periods of planned maintenance as well as disruptions outside the Provider's sphere of influence (e.g. force majeure, outages of upstream suppliers or third-party interfaces such as Google APIs).
(2) The Provider may carry out necessary maintenance work and will announce foreseeable restrictions where possible.
Section 7 Customer obligations and cooperation
(1) The customer requires their own, properly set up accounts with the relevant third-party providers (in particular Google Ads and Google Merchant Center) and grants the necessary access permissions.
(2) The customer is responsible for the accuracy, lawfulness and maintenance of the data and product information they provide, and ensures that they are entitled to use and process it.
(3) The customer keeps access credentials confidential and protects them from third-party access. They observe the applicable policies of the integrated platforms (e.g. Google policies).
Section 8 Rights of use
(1) For the term of the contract, the Provider grants the customer the non-exclusive, non-transferable right to use the Platform to the agreed extent.
(2) All rights to the Platform, the software, the trademarks and the content remain with the Provider or the respective rights holders. Any exploitation beyond the contractual use is not permitted.
Section 9 Liability
(1) The Provider is liable without limitation in cases of intent and gross negligence, as well as for injury to life, body or health and under the German Product Liability Act.
(2) In cases of simple negligence, the Provider is only liable for the breach of a material contractual obligation (cardinal obligation), the fulfilment of which makes the proper performance of the contract possible in the first place and on the observance of which the customer may regularly rely. In such cases liability is limited to the foreseeable damage typical for this type of contract.
(3) Any further liability is excluded. In particular, the Provider is not liable for economic results that fail to materialize, for lost profit or for indirect damage, unless liability is mandatory under paragraph 1. For the loss of data, the Provider is only liable to the extent that would have arisen had the customer performed proper and regular data backups.
Section 10 Data protection and processing on behalf of the customer
The Provider processes personal data in accordance with the privacy policy. Insofar as the Provider processes personal data on behalf of the customer, the parties conclude a data processing agreement pursuant to Article 28 GDPR.
Section 11 Confidentiality
The parties treat confidential information of the other party as confidential and use it only for the purposes of performing the contract. This does not apply to information that is in the public domain or that must be disclosed due to a statutory obligation.
Section 12 Changes to these Terms
The Provider may change these Terms with effect for the future insofar as this is necessary to adapt them to changed legal or technical conditions and the customer is not unreasonably disadvantaged as a result. Changes are communicated to the customer in text form at least six (6) weeks before they take effect. They are deemed accepted if the customer does not object within six (6) weeks; this consequence is pointed out separately.
Section 13 Final provisions
(1) The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods.
(2) The exclusive place of jurisdiction for all disputes arising out of or in connection with this contract is - to the extent legally permissible - the registered office of the Provider (Potsdam).
(3) Should individual provisions of these Terms be or become invalid, the validity of the remaining provisions remains unaffected. Amendments and supplements require at least text form.